uplay

Ubisoft Connect (formerly Ubisoft Game Launcher and later Uplay) is a digital distribution, digital rights management, multiplayer and communications service developed by Massive Entertainment to provide an experience similar to the achievements/trophies offered by various other game companies. The service is provided across various platforms. Ubisoft Connect is used exclusively by first-party Ubisoft Entertainment games, and although some third-party ones are sold through the Ubisoft store, they do not use the Ubisoft Connect platform.

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